Since 2000, we have managed the corporate image of the Terras Gauda Group, one of the main winery groups in Spain today.
Its expansion plan has situated the company at the forefront of the wine sector, with its own wineries in the main designations of origin: La Rioja (Heraclio Alfaro), Ribera del Duero (Quinta Sardonia), y El Bierzo (Pittacum).
At SPAC, we have designed communications strategies based on the diversification of information, adapted to each winery. This diversification has strengthened and boosted the image of both the Group, focusing on its pioneering commitment to R&D, and the different brands.
With these strategies, we have achieved notoriety for the Terras Gauda Group on television and radio and in the press, magazines, supplements and the digital media regionally, nationally and internationally.
This media presence is obtained through press releases, interview management and the organization of press trips, all supported by the work done on our social networks.
With regard to positioning the winery, the International Biennial Terras Gauda – Francisco Mantecón Advertising Poster Competition, a prestigious cultural initiative, has allowed us to increase its visibility in the media on five continents.
