SPAC’s communication strategy for Frutas Nieves has been based on the diversification of information through press conferences, press releases and radio and TV interview management:

Expansion plan for points of sale

New product launch in the IV and V range

Presentation of the “5 per day” campaign to promote the consumption of fruits and vegetables in schools, among other actions in collaboration with sports and social organizations aimed at promoting healthy lifestyle habits.

Design of the product catalog